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What AI is genuinely good at in a small business
And the three categories where it currently costs more than it saves, despite the marketing.
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Insights
Practical notes on
technology and growth.
Written for owners making decisions, not for search engines. Short, specific, and free of the phrase "in today's digital landscape."
Published
Read these first.
Each one answers a question that has cost a real business real money. Written to be acted on, not to rank.
AUTOMATION · 9 MIN
The five tasks worth automating first
Not the ones that feel most annoying — the ones that quietly consume four hours a week and never make it onto a priority list. With the method for finding yours.
Read it →SEO · 11 MIN
Why your website ranks below worse competitors
Ranking is not a reward for quality. Four reasons weaker sites outrank better ones, and the order to fix them in.
Read it →CONVERSION · 8 MIN
The gap between traffic and enquiries
Small business sites lose people in the same four places. How to find yours using three methods that cost nothing.
Read it →In the queue
Being written next.
Drawn from the questions that come up most in assessments. Want one sooner? Say which in an enquiry and it moves up.
MEASUREMENT
Analytics that answer business questions
Most dashboards measure activity. Very few measure whether the activity produced anything.
SECURITY
The security basics that actually matter
Skip the enterprise checklist. Six controls stop most of what happens to businesses your size.
In the meantime
Read something
Read something
that already exists.
The Small Business AI Readiness Guide covers where AI helps, where it wastes money, and the six questions to ask before buying any tool. It is free and there is no email sequence attached.